Are you sitting on the office couch thinking, racking your brains on how in the world you could transcend into the world of Tik Tok and create viral video content? If we say now, you can create engaging videos that will help you get real Tik Tok followers. As a proactive marketer, you must capitalize on the unlimited potential of Tik Tok and ditch the conventional marketing and switch to the popular video-sharing platform.
In this article, we will talk about the incredible ways to make videos that will go viral in 2021 and give you an upper hand over competitors. If you are new to the world of Tik Tok and are finding it challenging to navigate the platform, TikTokBot is here to help you. The video-sharing app has the potential to win the hearts of Gen Z customers and go viral on social media. With more than 2.6 billion downloads and 3.7 million monthly active users in the UK, the app can do wonders for your brand. However, to engage with the target audience, brands must follow specific guidelines to create content that their audience will love.
A Step-by-Step Guide to Create Viral Video
Create FOMO in Users
FOMO( the fear of missing out ) can do wonders for your brand. When your target audience (Gen Z customers) feel they are missing out on something exciting and unique, they will do anything to become a part of the trend. By creating FOMO on Tik Tok, you could encourage users to replicate you content, try out new products and services, take part in a trend or challenge you created. An example of this is Little Moons, an ice-cream brand that used this strategy to go viral on Tik Tok.
Make Use of Trending Songs
The best way to get discovered is to make use of trending sounds and songs on Tik Tok. Like hashtags and videos trend, sounds can do the trick to increase brand awareness. People tend to click a sound and watch a video related to that sound. Another piece of advice from social media experts is to follow the three-second rule. According to this rule, as soon as you post a video on the platform, the Tik Tok algorithm will send it to users on the “for you” pages but for a short time. Then, Tik Tok identifies whether the video is relevant and engaging. The engagement level of the video is measured in terms of watch time and completion rate. If the watch time is less, Tik Tok will consider the video as unengaging.
To avoid this, make sure that your video captivates the audience in the first three seconds. The longer people stay, the higher the completion rate, the more chances of getting real Tik Tok followers and going viral.
Stay updated with the Current Trends
Sometimes using trending hashtags can increase the visibility of your video and boost your engagement through Tik Tok. Before an event is launched, trends related to that event become popular on the video-sharing platform. These trends create hype about the event. Become a part of the trend and create a video about the latest event to connect with your target audience.
Master the Art of Story Telling
The secret to going viral is to master the art of storytelling. Viewers share that video which connects with them emotionally. Add raw human emotions in your video like humor, fear, excitement, and inspiration. By doing so, you will get a good chance to engage the audience. Such videos can relate ad connect with your story giving you a chance to gain Tik Tok followers.
