Will TikTok Become the Favorite Platform for Influencers in 2022?

We talked to Gen –Z customers and influencers and found out that youngsters have a special place in their hearts for short-form content. So, it would not be wrong to say TikTok, the epitome of short viral videos is the future of influencer marketing. In 2020, TikTok became the new “IT “ platform, and now as we are approaching 2022, it would not be wrong to say it will surpass Instagram.

With influencers getting bored and exhausted of the negative aspects of established social media platforms, the rise of newbies like TikTok is evident. The platform has become the bread and butter of marketing for influencers and brands. More and more influencers are ditching Instagram for the video-sharing platform, and brands are looking for ways to increase sales on TikTok. The reason for this drastic shift in influencer behavior is because of the amazing features TikTok offers like filters, styles, background music, effects, stickers and many more.

In this blog, we will talk about some reasons why TikTok will rule in 2022

TikTok is a Store House of Entertainment

Did you recently receive a comedy or entertaining video on WhatsApp? Do you know its source? You would be surprised to know its source is TikTok. The people who prefer entertaining content will stick to TikTok, as entertainment and comedy is the two most popular category of video content. And, this is the reason why influencers love this platform.

A Sweet Spot for Gen Z

According to recent studies, 50 % of Gen Z customers use ad blockers, and 54 % don’t like ads. This means selling your products and services to Gen Z customers is a challenge. But, TikTok knows exactly how to win this challenge. Brands collaborate with TikTok influencers to offer fresh and unique promotional content that Gen Z customers would love.

The Best Platform for Micro-Influencers

On TikTok, even 16 years old influencers have achieved success. So, if you are a micro-influencer looking for a one-stop platform to collaborate with big brands and make a living out of it, TikTok is the name to count on.

Influencers Love Meme Culture

TikTok runs on user innovation, and this trend offers money capitalization opportunities to influencers. Influencers use the meme culture that is a hit amongst Gen Z customers to increase TikTok followers and gain popularity amongst their target audience. As an influencer, do you love TikTok? Are you thinking of collaborating with brands on the video-sharing platform? Do share your thoughts with us!